Jsf 4X4 Ltd 1 Spar Road, Vulcan Road Industrial Estate, Norwich, NR6 6BY 01603 787196
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General Tyres

JSF 4x4 Norwich Ltd are proud to be an appointed agent for the General Tire tyre brand. The brand has an illustrious and colourful background and we like to keep our customers well informed on our products so please read below to see some of the key events in the company's history.

The General Tyre Company and Rubber company was founded by William F O` Neill and his Partner Winfred E Rouse in 1915 and in the 1920s General tire engineers revolutionized tyre manufacturing concepts with the invention of the low pressure General Balloon Jumbos that required only 12 lbs of pressure ! This was the first of many innovations that helped the company become one of the tyre industries top manufacturers. During the 1930`s General began its process of international expansion in Mexico along with its second factory in opened in Waco, Texas in 1944 to help meet increased demand due to war efforts. In 1955 General became Original Equipment supplier for General Motors and continued to expand its manufacturing facilities in America along with opening the worlds largest tyre test track in 1973. In early 1987 Continental AG of Hanover, Germany, expressed an interest in purchasing General Tire and on October 30, 1987 the sale of General Tire to Continental AG from GenCorp was finalized. Since then the brand has continued to grow embracing the need for the design and production of extensive ranges of new Ultra High Performance car and 4x4 product ranges featuring many new patterns and UHP (Ultra High Performance) 4x4 All Terrain fitments not previously produced along with increasing production to facilitate over three million units per year from one of its American factories and the group employs over 168.000 people in forty five countries !

General Tire continues the tradition of offering a complete line of quality, ultra-high performance, passenger, light truck, off-road, and commercial tires. The General Tire engineering team continues to develop state-of-the-art technologies such as Duragen, 3D Sipe, V.A.I (Visual Alignment Indicator - a feature of tread design that allows for you to monitor even initial tyre wear shoulder to shoulder) and RTM (Replacement Tyre Monitor - a feature of tread design that allows for you to monitor overall tyre wear) technologies.

JSF 4x4 Nowrich carry a comprehensive range of General tyres in stock so please feel free to use our tyre search facility below to search, order your tyres and make a booking at a time that is convenient to you or feel free to call Nathan, Steve or one of the team on 01603 787196 with any questions you may have or why not drop us a line.....



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Thank you for visiting our General Tyre's page, we look forward to speaking to you.


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Areas served around Norwich:

Bawburgh, Catton, Crostwick, Great Plumstead, Hellesdon, Horsham St Faith, New Catton,New Costessey, New Sprowston, Norwich, Old Catton, Rackheath, Spixworth, Thorpe End, Upper Hellesdon.

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